Collection: OUR STORY

Welcome to Aminelle & Willow
Since the beginning, I’ve been devoted to creating timeless pieces for the home, pieces that bring beauty, purpose, and a touch of joy to everyday life. Inspired by the charm of British heritage and the British countryside, our collections are designed to be elegant yet practical, refined yet inviting.

I founded Aminelle & Willow with a clear vision: to offer luxury, British designed homeware that combines classic design with a hint of the unexpected. For years, I searched for tableware that was both sophisticated and usable, glamorous yet grounded but it simply didn’t exist. With a background in interior design and a passion for design, I decided to create it myself.

Every design begins in-house, imagined and perfected down to the finest detail is at the heart of what we do, giving each piece a unique character, exceptional quality, and lasting beauty.

We believe luxury should be lived with— Whether it’s your favourite mug for morning coffee, a thoughtful gift or something that says “I saw this and thought of you,” or a little luxury just for yourself…, or the little details that make daily rituals feel special. From your first browse to the moment your order arrives, we aim to make your experience with us as delightful as the pieces themselves.

This brand is a reflection of everything I love about home, design, and the art of everyday elegance. I hope these collections bring you as much joy as I’ve had in creating them.